This story is from July 12, 2004

The S Word: Salman, SRK and sex

NIKITA DOVAL / TNN / Updated: Apr 23, 2021, 19:12 IST

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NEW DELHI: Timesofindia.com finds out why Salman, SRK and sex spell magic in Bollywood.

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InBollywood, the S-word spells magic. Timesofindia.com finds out why thebox-office says Yes to Salman, Sex and Shah Rukh...
SALMANKHAN

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He of the â€˜badboyâ€™ image â€” not exactly what the discerning have in mind butheâ€™s delivered a hit withTere NaamandGarvis drawing in the crowds. So,whatâ€™s his USP?

The artof being selective: Cutting down fromsix releases per year to just one, Salman has perfected the art of demand andsupply. â€˜â€˜When an actor becomes selective, there are expectations.If they are fulfilled, itâ€™s a stamp of approval,â€™â€™ saysdistributor Sanjay Mehta.

Bigbanners ainâ€™t everything:â€˜â€˜Salman might not always work with big banners,â€™â€™ saystrade analyst Taran Adarsh, â€˜â€˜but he has the appeal to deliverhits.â€™â€™

Brawnypoints: Director Satish Kaushik feelsthat â€œSalmanâ€™s physique combined with his â€˜vulnerableâ€™look gives him an edge.â€�

Experimentationhelps: â€˜â€˜Till recently, allof Salmanâ€™s films required him to take off his shirt,â€™â€™ saysAdarsh. Now, MujsheShaadi Karoge sees him back with DavidDhawan and PhirMilenge promises to be a sensitivetale.

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SEX

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Bollywoodand sex? Naah! But the three-letterword seemingly spells success. With the industry getting bolder withKhwahishandMurder,the likes of Mallika Sherawat are a draw at the box-office andJulieis catching its share of eyeballs with its promos.Kyunki...

Theearly bird catches the worm:â€˜â€˜Hindi-film sex has never been so blatant â€” thatâ€™s whyitâ€™s selling,â€™â€™ says trade analyst Indu Mirani,â€˜â€˜But like any other trend, the ones who started it will make allthe money; others will gain nothing.â€™â€™

Titillation with astoryline? Bingo! Filmmakers Indra Kumar and Karan Razdan swear by theimportance of the storyline. â€˜â€˜If the storyline wasnâ€™timportant, wouldnâ€™t porn films be all-time hits?â€™â€™ saysHawasdirector Razdan.

Hot is always happening:â€˜â€˜The genre of sex films is such that one canâ€™t watch them athome â€” so theatres are the logical choice,â€™â€™ says Mehta.

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SHAH RUKHKHAN:

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Heâ€™s repetitive,blah, blah, blah... but for whatever the critics might say, Shah Rukh Khandelivers hit after hit. What makes him the actor with the Midas touch?

Onlyquality films, please:â€˜â€˜The quality of SRKâ€™s films is what sets him apart. Also, heconnects with the audience as he doesnâ€™t hold anything back,â€™â€™says SRKâ€™s director Farah Khan. Adds Mehta, â€˜â€˜Even at thebeginning of his career, he never signed small films and always tried somethingdifferent.â€™â€™

UnlimitedenergyHaina: Shah Rukhâ€™s co-star AmritaRao admires his enthusiasm. â€˜â€˜Heâ€™s always thinking of ways toimprove a shot.â€™â€™

Givesâ€™em what they want:â€˜â€˜On screen, he comes across as a charming, urban man. Heâ€™ssmart enough to give viewers what they want,â€™â€™ says Mirani.

Purelybusiness, nothing personal: Adarshcompliments SRKâ€™s business sense, â€˜â€˜He knows how to promotehimself. His films are with big banners; the audience knows they wonâ€™t becheated.â€™â€™

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